(All the following words try to sum up and promote Asaf Avidan's music
– but
if you would take a minute to hear the tunes – little words would
be necessary)
In
the recent year Asaf Avidan
has evolved from an anonymous, young, Jerusalem based singer-songwriter – to one of the
most prominent promises of Rock & Roll.
“Asaf Avidan is 26 year old genius...
you might
think you’re listening to Janis Joplin... but Asaf
is a new messiah”
– Rolling Stone magazine – Mexico
“the most interesting voice in the Israeli music scene” - Ma’ariv (leading
Israeli newspaper)
“the birth of a legend” – Ha’aretz (leading Israeli
newspaper)
28
year old Asaf Avidan is a Jerusalem born & bred singer-songwriter.
He
released his acclaimed debut EP, Now That You're Leaving, in 2006.
Since
then, Asaf has continued to write and mold his experiences with
broken love into personal, yet universally relatable songs.
Touring
Israel solo, with just a guitar and harmonica,
Asaf gathered a strong
and devoted following across Israel, and in the process gathered also the musicians
who would become The Mojos.
In
late 2007, with growing interest from the U.S. music industry, a New York tour was organized. Asaf
Avidan & the Mojos
were invited to perform in NYC’s M.E.A.N.Y Festival, and were picked
as one of six notable acts out of around 260 local
and international bands.
“Probably
the greatest voice in music today”
– Kipp Elbaum – M.E.A.N.Y fest co-founder
/ nyrock.com
This
close knit band of musicians and friends went into the studio for
the 1st time together in late 2007, in a secluded village, and after
two weeks of feverish recordings, "the Reckoning" was brought
to life. An album as timeless as they had imagined
it. Rock that rests upon the shoulders of
blues and folk.
The album came out in April 2008 and has gotten
a tremendous and unprecedented embrace from the media and music-lovers
alike.
Working
independently, with no label, no reality shows and no cellular companies
backing him, Asaf relied solely on his music to do the work.
After
performing in front of 20 dropped jaws in small neighborhood pubs
only a couple of years ago, Asaf & the
Mojos are now filling up some of the biggest
venues in Israel, and are hailed by local and international
media alike.
The
initial printing of their new album, The Reckoning, has sold out
in less than a month - as have the second and
third - and the album is topping several charts in Israel.
In
July 2008 Asaf & the Mojos were handpicked
by Morrissey to be the opening act in Israel, and Asaf also
opened for The Gutter Twins, the supergroup
consisting of Greg Dulli
& Mark Lanegan.
Rolling
Stone Mexico published a full review of Asaf’s webpage, after accidentally stumbling upon his myspace account. They were simply awe-struck.
“...a genuine, powerful voice, someone who can
sing, scream,
whisper and surprise... Simply delicious music.” – Rolling Stone
Mexico
France’s prestigious channel – ARTE – picked out
Asaf to perform in a featurette
documenting the cream of Tel Aviv’s music culture.
And
in Israel itself, virtually every newspaper, magazine,
website, and radio & T.V. channel has joined the praises.
“never in my life have
I seen someone that gives himself so completely to his words and music.
Pure music, music with energies, music with fire!” – 106fm radio
“a rare performer... a must-see” – Timeout Tel Aviv
"A
voice that does not let you stay indifferent" – Ha'aretz
"When
he opens his mouth, people rub their eyes in disbelief – this magic
continues all through the show, enchanting every soul in the audience." – Ma'ariv
"Asaf has it all – the rocker look, unimaginable charisma,
great lyrics,
and a voice
reminiscent of Joplin or Plant!" - 106fm radio
"the lost love child of Dylan & Joplin" – 101fm radio
“Swallow
your pride and ask for an autograph,
this kid
is going to be worth gold" - Kol Ha'i
r
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